Reiterating Government’s commitment towards complete eradication of drug abuse, Chief Secretary, Atal Dulloo, today emphasised the need to devise a result oriented action plan to prevent and eliminate drug menace from the society through massive awareness.
The Chief Secretary was addressing a high level meeting held in this regard at the Civil Secretariat. Among others the meeting was attended by Principal Secretary, Home; Commissioner Secretary, Social Welfare; Commissioner Secretary, H&UDD; Commissioner Secretary, GAD; ADGP, Jammu; Divisional Commissioner, Kashmir/Jammu; Secretary RDD; Director, Information; Drug Controller; Deputy Commissioners and other concerned officers.
The Chief Secretary directed the Information Department to collaborate with other departments in raising awareness about the ill effects of substance abuse. He emphasized the importance of public awareness campaigns, including posters, slogans, advertisements on social media, public transport and outdoor spaces.
He further instructed the department to produce a short film highlighting the ill effects of drugs and ways to protect individuals and society from this growing threat. Stressing a multi-pronged strategy, Atal Dulloo stated that by implementing stringent measures, we aim to dismantle drug networks, reduce drug demand and create a healthier, safer society.
The awareness program will focus on educating students on prevention strategies, emphasizing the role of mental health support, engaging youth in anti-drug campaigns. To ensure widespread outreach, the Chief Secretary directed the Police, Health, School Education, Social Welfare and Rural Development Departments to prepare a calendar of activities covering every Panchayat.
This will accelerate the momentum of the Drug-Free Campaign, especially among the students and young people. He also asked all the stakeholders to develop a comprehensive action plan to reach every village across Jammu & Kashmir, ensuring that no community remains untouched by the anti-drug awareness initiatives.
“Youth are the future of our nation, and it is our collective responsibility to protect them from this serious challenge,” he added.