Kia, India's leading premium carmaker, has rolled out a new TVC, 'Tech is now Badass', featuring Bollywood star Bobby Deol for the New Seltos powered with Kia Connect. In the TVC, Bobby can be seen driving the Seltos X-Line, testing its limits on city roads.
The TVC highlights Kia Connect's advanced technology and seamless connectivity as Bobby utilizes its features to help him navigate and adjust the AC temperature. The TVC personifies the word 'Badass,' with Seltos and Bobby presenting bold, non-apologetic, unconventional, and innovative characteristics, complementing each other's 'BADASS' imagery.
About - Kia India
In April 2017, Kia India signed a memorandum of understanding (MOU) with the State Government of Andhra Pradesh, India, to build a new manufacturing facility at Anantapur District. Kia commenced mass production in August 2019 and has an installed annual production capacity of 300,000 units.
In April 2021, Kia India reimagined itself in line with its new brand identity, “Movement that Inspires” aimed at offering customers meaningful experiences backed by innovative products and services. Under the new brand identity, Kia has set out to find ways to achieve new benchmarks and inspire consumers to be more and do more.
Till date, Kia India has launched five vehicles for the Indian market – the Seltos, the Carnival, the Sonet, the Carens, and the EV6. Kia India has completed over 1.16 million vehicle dispatches from its Anantapur plant, including over 9.1 lakh domestic sales and close to 2.5 lakh exports.
With almost 3.8 lakh connected cars on Indian roads, it is among the connected Car leaders in the country. The brand has a widespread network of 522 touchpoints across 236 cities and is focused on strengthening its footprints across the country.