To promote tourism in the land of mesmerizing meadows, 'World Tourism Day' was today celebrated in Yousmarg Budgam with the theme on Tourism and Rural Development focusing on employment generation.The CEO Yousmarg Development Authority, Dr. Nasir Ahmad as part of awareness campaign, addressed the public gathering here at the tourist spot.He launched a special cleanliness drive at Yousmarg to ensure that tourist spot is clean and garbage free.Speaking on the occasion, the CEO said that we need to protect and conserve environment of tourist destinations and today’s initiative has been taken, keeping in view the significance of tourism potential in district Budgam.The event was organised by district Administration in collaboration with JKTDC.The CEO further said that tourism plays a vital role in promoting rural economy and good infrastructure is prerequisite for boosting it further.He said there shall be installation of towers for better telecom connectivity and accommodation for tourists visiting the spot, the matter in this regard will be taken up with higher authorities, the CEO added.He further urged upon the public to Avoid the use of Non biodegradable waste. A Solid waste treatment plant will be constructed at Yousmarg for better and effective disposal of waste.The CEO stressed upon the public to follow all guidelines and SOPs related to COVID-19 Pandemic. Later on CEO YDA also Flagged off Horse Race organized to promote adventure sport at the Yousmarg tourist destination.