Social media and brands have become inseparable now. All brands and businesses have a common goal - to reach people and turn them into customers. Social media offers a brilliant and inexpensive way to do the same. Having strong online presence on social media...

In the simplest words, social media influencers are people who have established considerable credibility in an industry and can make their audience act on their product and service recommendations. Brands have a lot to benefit from influencers. It's a two-way...

Digital payments in India have risen by a huge margin. Contributing factors include the penetration of smartphones, cheap Internet plans, the introduction of top-notch payment products, support of the Government, and the combination of no-frill bank accounts,...

Digital mediums, especially social media platforms have emerged as tools for effective communication between the Government and the general people. Not just that, social media helps the Government to build the trust of the general public and saves it a lot of...

In the 2014 General Elections in the country, the Bharatiya Janata Party, for the first time, used digital and social media focused political marketing for its politicians. Since then, there has been a paradigm shift from traditional modes of promotion...

Thanks to the rapid rise of Internet users in the country, social media and politics have now become inseparable. The 'India Digital News Report 2019' published by the Reuters Institute found that over 68% of Indians use their mobile phones as the primary means...